Airing Verification | Competitive Media Research

iSpot.tv acquires DRMetrix to bolster DTC and direct response offerings. READ!

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The DNA of direct response has been discovered

Technology and industry experts on two continents have come together to create a system capable of monitoring national cable networks 24/7/365. Like finding a single strand of DNA, intelligent and automated technology analyzes the digital attributes of every commercial and program to find new brand-direct as well as direct spots and infomercials.

Patented pattern recognition technology detects each time a spot or infomercial airs.
The first ACR solution to monitor commercial grade network feeds in a DPI compliant manner.

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Real time data availability.
Networks airings reported in both national and DPI breaks.

Explore the DNA of any Direct-to-Consumer Television Campaign

The direct-to-consumer television industry's most timely, accurate, and expansive research database

Stream 159,671 Creatives all industry ad formats including spot, 5, and 28.5 minute

Real time competitive intelligence across 165+ Networks.

Hundreds of new brands and creatives detected every month

Amazing insights are only a click away

Download the new AdSphere 5 x 5 industry study.

AdSphere Statistics

Since Dec 2014 - Accurate to within 15 minutes

DRMetrix is proud to present AVS™ the future of Airings Verification

Forget days or weeks, get airings data in minutes! (All formats including 5 and 28.5 minute)
Capture of all airings across 165+ networks and on local ABC, CBS, NBC, and FOX broadcast affiliates in the top 40 markets.
Phone, URL, and ROS Daypart Provided for each Airing
Report which National Cable Spots run in DPI vs. National Breaks
Real Time Airings Data Available for Competitive Campaigns
Historic Airings Data Available for any DRTV Spot or Infomercial
Use the Service Without Having to Change or Encode Air Tapes

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"DRMetrix's technology appears to be a vast upgrade to the monitoring systems and researchers who have attempted to track direct response advertising." - Response Magazine
"DRMetrix's research technology signifies a first real step in including lead-generation, retail-driven and brand-response campaigns as part of the direct response research universe." - Editor's Note, Response Magazine