I received an email reminder this morning to vote for the 2015 DRMA Marketer of the year. I decided I needed to peer into the DRMetrix database to help me decide how to vote.
For Long Form, year to date spend data ranks the marketing titans Beach Body as #1 and Guthy-Renker as #2 although neither were nominated this year. Our #3 advertiser is SharkNinja followed by Total Gym Fitness in our #4 spot. Bare Escentuals and Zumba rank #15 and #21 respectively. If you are swayed by spend data, and love the infomercial art form, then SharkNinja (formally Euro-Pro) deserves serious consideration.
For Short Form, of the various nominees this year, Draft Kings has catapulted itself into the lead over the past 60 days with the largest TV spend. Prior to this onslaught from the King, only one other nominee came close, Telebrands. In fact, Telebrands held the lead through July of this year. None of the other short form nominees have come close to the spend of Draft Kings or Telebrands. I’m not sure yet how to vote on this one because Draft Kings and Telebrands are so very different. Telebrands is a traditional AS SEEN ON TV marketer, whereas Draft Kings provides an online daily fantasy sports service. If I decide to vote for a short form advertiser this time around, I’ll certainly give my vote to one of these two outstanding nominees.
Hey wait, when I went to vote I was able to choose my top 3 candidates. Whew! That made things easy.
I hope this additional information will help you in casting your vote this year! You are going to vote aren’t you? 🙂