Effective immediately, the AS SEEN ON TV retail reports (both online and email variations) will only include product brands that disclose the product price and provide an 800 and/or web address for ordering.
Direct response campaigns that do not disclose the retail price of the product will be categorized as lead generation and will no longer appear on the “retail” reports.
Short form product and lead generation campaigns can be ranked separately or together using the online AdSphere system which provides for unlimited ranking positions.