5th Annual AdSphere™ Awards
Recognize Top Direct-to-Consumer Advertisers in 2020
AbbVie, Geico, CarShield, E. Mishan & Sons, Guthy | Renker, Luminess Direct, Ideavillage, among those taking top honors.
SAN DIEGO- (March 31, 2021) – Direct-to-consumer advertisers spent over 19.8 billion on national cable and broadcast networks in 2020. To celebrate the industry’s accomplishments, DRMetrix’s 5th Annual AdSphere Awards is honoring the industry’s top advertisers and brands.
The awards presentation will take place at PDMI WEST 2021, where the leaders in Performance-Driven Marketing will come together in San Diego, California from October 4-6, 2021. AdSphere Awards is the first awards program to be inclusive of the entire direct-to-consumer industry with advertisers such as Amazon, AT&T, University of Phoenix, Consumer Cellular, Universal City Studios, Discover Financial Services, Wayfair.com, Chewy.com, NortonLifelock, Carvana.com, PetSmart, and many others being honored.
“The AdSphere awards recognize best-of-class advertisers and brands across four industry classifications including brand/direct, lead generation, short-form products, and 28.5-minute infomercials,” said Joseph Gray, AdSphere Awards founder and CEO of DRMetrix. “Direct-to-consumer campaigns achieving this level of scale demonstrate consumer popularity and best-in-class creative and media execution. The AdSphere Awards are the most inclusive award program for the entire direct-to-consumer industry recognizing nearly 70 honorees including all of our best-of-category award recipients.”
AdSphere monitors a universe of 130+ national networks on a 24/7/365 basis. In just over seven years, AdSphere has identified over 13,000 direct-to-consumer brands. In addition to detecting over 600,000 infomercial (28.5 minute) airings, AdSphere has detected over 75 million spots of varying creative lengths up to five minutes in duration. The awards recognize top brands across a wide range of industry categories representing all facets of the industry. AdSphere segments campaigns across over 190 major categories and sub-categories. The complete list of AdSphere Award winners is online at www.drmetrix.com/adsphere-awards.html.
DRMetrix, the industry’s leading television research company, monitors over 130 national TV networks 24/7/365, tracking direct-to-consumer ads using all creative lengths including spot, 5-min, and long-form which include web addresses, mobile app response, SMS, or toll free numbers. For more information, please visit www.drmetrix.com and be sure and download our latest direct-to-consumer industry study!