3rd Annual AdSphere™ Awards Recognize Top DRTV Advertisers in 2018

Progressive, Nutrisystem, E. Mishan & Sons, Guthy-Renker, Luminess Direct, Proactiv+, and the late George Smith among those being honored

DRMetrix, the leading research company for the DRTV industry announces its 3rd annual AdSphere™ Awards honoring the most effective direct response television advertisements airing on national television outlets in 2018.

DRMetrix created the AdSphere Awards to honor the top advertisers and brands in the industry. The awards will be presented to recipients attending PDMI EAST 2019, where leaders in Performance-Driven Marketing will come together in Miami, Florida from March 31st – April 2nd, 2019.  AdSphere Awards is the first awards program to be inclusive of the entire DRTV industry with advertisers such as Allergan, AT&T Services, AbbVie, Vista Print, Zillow, TripAdvisor, Lens Crafters, and many others being honored.

“The AdSphere awards recognize best-of-class advertisers across four industry classifications including short-form products, lead generation, brand/direct, and 28.5-minute infomercials,” said Joseph Gray, AdSphere Awards founder and CEO of DRMetrix. “Performance-based campaigns achieving this level of scale demonstrate consumer popularity and also best-in-class creative and media execution. The AdSphere Awards are the most inclusive ever for the DRTV industry recognizing nearly 70 honorees including all of our best-of-category award recipients.”

AdSphere monitors a universe of 125+ national networks on a 24/7/365 basis.  In just over four years, AdSphere has identified over 10,000 brand-direct and direct response brands. In addition to detecting over 384,000 infomercial (28.5 minute) airings, AdSphere has detected over 40 million spots of varying creative lengths up to five minutes in duration.  The awards recognize top brands across a wide range of industry categories representing all facets of the DRTV industry. AdSphere segments DRTV campaigns across 20 major categories and 145 sub-categories. The complete list of “Best of Category” AdSphere Award winners for 2018 is online at www.drmetrix.com/adsphere-awards.html.

In addition to the “Best of Category” awards, the following top six advertisers of 2018 will receive the coveted AdSphere Award:

Advertiser & Brand of the Year
Classification -Brand/Direct

Advertiser & Brand of the Year
Classification – Lead Generation

Advertiser of the Year
Classification – Short-Form Products
E. Mishan & Sons

Advertiser & Brand of the Year
Classification – Long-Form
Guthy | Renker – Meaningful Beauty

Brand of the Year
Classification – Short-Form Retail Products
Luminess Silk Infinite Beauty Collection

Brand of the Year
Classification – Short-Form Products

Industry Veteran, George Smith, who passed away on 2/14/19 will also be honored with an AdSphere Award for his lifetime of achievements on behalf of the direct response television industry.


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Bringing English & Hispanic Together!

No political statements being made here.  That said, this month we’ll be combining airings for both English and Hispanic networks in our default AdSphere rankings and on our weekly Retail Reporting to make sure advertisers are getting ranking credit for both English & Hispanic buys in one integrated view.   You’ll still be able to change the default filters and choose English only rankings (classic view), Spanish or “both” which will be the new default.  DRMetrix looks forward to monitoring more Hispanic networks in 2019.

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What day of the week is it?

Day of Week field has been added to Airing Detail Reports in AdSphere!

Speaking of Airing Detail reports, forget about manually downloading them! Did you know you can automate the monitoring and reporting of airing details for multiple brands / creatives with our AVS™ system? Now you can create a powerful BI dashboard to provide your clients with an unprecedented view of their competition. Discover the AVS™ API that makes it possible to create REAL TIME competitive tracking solutions.  AdSphere™ clients, ask us about AVS™ and get started today for free!

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Important Update to Retail Reporting from AdSphere

Effective immediately, the AS SEEN ON TV retail reports (both online and email variations) will only include product brands that disclose the product price and provide an 800 and/or web address for ordering.

Direct response campaigns that do not disclose the retail price of the product will be categorized as lead generation and will no longer appear on the “retail” reports.

Short form product and lead generation campaigns can be ranked separately or together using the online AdSphere system which provides for unlimited ranking positions.

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“Thank you” for another great year!


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The largest lead generation scandal in history

This is an awkward subject to write about because it really has nothing to do with DRMetrix.  That said, I feel it’s appropriate to make a public statement to the industry before this story breaks on national television.

Back in 2009, LeadCritic.com broke a story which they called the “Largest Lead Generation Scandal in History”.  I was the founder/CEO of REVShare and Lead Generation Technologies and we found ourselves the victim of various white collar crimes including embezzlement, breach of fiduciary duty, theft of business assets, etc.   A man I had hired, Ed Shin was the mastermind behind these crimes.  Ed was convicted of embezzlement but would end up serving no jail time.  This allowed him to commit his next crime, the murder of Chris Smith.  It took eight years for the murder trial to commence and finally, this last Friday, December 7th, Ed was found guilty of first degree murder, special circumstances for financial gain.  I’m thankful that the jury made the right decision and I pray that Chris’s family gets some small degree of comfort in this verdict.

Until today, I have never written publicly about what happened.   I had met Ed Shin at Church and had gone out of my way countless times to help him and his family.   During the depths of the great recession, Ed had lost his own business and needed a lifeline which I provided, giving him a job at Lead Generation Technologies and a new career path.  Ed once said to me, “Joseph, I have never met a person who has been willing to help me and who has made such a positive impact in my life.  I don’t know how to repay your kindness.”

Chris Smith was also hired to work as a consultant for Lead Generation technologies.  Ed conspired to start a competing business, 800xChange, which the embezzlement funded.  The two men collaborated in the formation of 800xChange and were having success but also facing a lawsuit from our company.   Ed was convicted of embezzlement.  In 2010, things took a shocking turn when Ed killed Chris during a fight in their offices.  Ed then disposed of the body and tried to cover up the murder.  Unbelievably, he then stole Chris’s digital identify emailing Chris’s family and friends for months making them believe that Chris was still alive on an exotic vacation.

Back nine years ago, when this story first unfolded, OC Weekly wrote a respectable article.   More recently, as the trial date approached, Gentlemen’s Quarterly wrote a rather in-depth article.  The story has also been covered by People Magazine and countless other regional and national media.  After the conclusion of the murder trial, Dateline NBC aired a two hour special on Friday 12/14/18.  The TV Show – A Lie To Die For debuted their story on Oxygen Network on 8/19/19.  Investigation Discovery aired People Magazine Investigates on 11/11/2019.  ABC’s 20/20 aired a 2 hour episode entitled Cutthroat Inc. on 1/24/2020 which was followed by a multi-episode podcast.  American Greed on CNBC aired their story titled “The Imposter” in July of 2021.

Aspects of what Ed Shin did back in 2009 took a toll on my family and also on my professional life.  As I have worked to pick up the pieces and remake my professional career, I am grateful for all of the support of my industry peers over these past few years.  As hurtful as this experience has been, I refuse to let people like Ed break my spirit and destroy my trust in people.

I wish all of my industry friends a blessed holiday season and much success in 2019!

Warmest Regards,

Joseph Gray

Update 7/26/2019 – After a number of delays, Shin’s sentencing hearing finally took place today.  It was reported that Shin made the following statement to the judge, “Show me no mercy.  All I have to give for my sins is my life and the court should take it.”  The judge came back and gave Shin – Life in prison without the possibility of parole.

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