Real-time TV ad measurement platform iSpot.tv has acquired DRMetrix, which specializes in products for direct-to-consumer and direct-response TV advertisers.
Anticipating a continued surge in direct-to-consumer and direct-response marketers' activity on national legacy TV platforms, iSpot.tv has acquired DRMetrix, a real-time TV ad measurement company focused on D2C and direct-response advertisers. Terms were not disclosed.
TV ad measurement and analytics vendor iSpot.tv has acquired DRMetrix, in an effort to expand its ability to measure emerging formats for addressable advertising.
Seattle-area startup iSpot has acquired DRMetrix, a Southern California-based company that specializes in measuring TV ad performance for direct-to-consumer TV advertisers.
DRMetrix has eight employees who will join iSpot, which now has 278 employees across Bellevue, Wash., New York City, and Los Angeles — nearly double its headcount at the end of last year.
With the acquisition of DRMetrix, iSpot gains the technology to detect when national cable networks are running those commercials in both national and Digital Program Insertion (DPI) ad breaks.
US-based iSpot.tv, which measures the brand impact of cross-platform television advertising, has acquired real-time TV ad measurement company DRMetrix for an undisclosed sum.
TV ad measurement and analytics vendor iSpot.tv has acquired DRMetrix, in an effort to expand its ability to measure emerging formats for addressable advertising.
Bellevue-based TV ad measurement firm iSpot.tv on Monday announced it has acquired DRMetrix, an ad measurement firm headquartered in Temecula, California.
iSpot, a cross-platform TV measurement platform has acquired DRMetrix for an undisclosed fee.. The deal will expand iSpot’s ability to measure emerging formats for addressable advertising.
iSpot.tv, the real-time platform for measuring the business and brand impact of cross-platform TV advertising, has announced the acquisition of DRMetrix, a real-time TV ad measurement company specialising in products for direct-to-consumer and direct-response TV advertisers.
iSpot.tv, a platform for cross-platform TV advertising measurement, has acquired DRMetrix to boost its offerings for direct-to-consumer and direct-response TV advertisers.
iSpot.tv, a platform for cross-platform TV advertising measurement, has acquired DRMetrix to boost its offerings for direct-to-consumer and direct-response TV advertisers.
A “real-time platform” for measuring the business and brand impact of cross-platform television advertising has agreed to purchase a real-time television ad measurement company that specializes in products for D2C and direct response TV advertisers.
