Thomas Haire, Editor-in-Chief of Response Magazine, states that effective today, July 13th, both Response Magazine and the Direct Response Marketing Alliance  (DRMA) will cease operations.   For many of us, this comes as a shock following a similar announcement made by the Electronic Retailing Association just last month.

With recent communications made by ERA Europe of a September event in Las Vegas, there will certainly be future opportunities for our industry to congregate, socialize, and do business.

DRMetrix has been a proud research partner of both Response Magazine and the DRMA since 2015 and we will miss our collaboration.  To John Yarrington, Tom Haire, Jessica Delich, Monica Kollman, Lorrie de Bellis, and the rest of the team, you have become dear friends over the years and we love you all.  Thank you for blessing our industry with your many years of service.  I hope that some of you will continue to play a role in whatever comes next.   We wish you the absolute best!

I would like to share this Response Magazine throwback from 2002 when my business partners and I were honored to be featured on the cover.  The internet was still relatively new and we had built an interesting business model we called “The 800WEB Network”.   Some of you who watched my crazy 800WEB video from last month were surprised to see me with a full head of hair.  The picture is proof that two years later I am still sporting a full head of hair!   🙂