DRMetrix recently reached a new benchmark having detected over 10 million DRTV airings in just 18 months. The company began monitoring national cable networks in December of 2014 with plans to build a world class competitive media research system for the DRTV industry. With the beta rollout of AdSphere™ this month, DRMetrix is now making this incredible data set available to the industry.
In May alone, DRMetrix detected over 737,000 DRTV airings, 8300 infomercial airings, 1063 new creatives, 226 new Brands, and 122 new advertisers adding to its lifetime totals of 13,000 unique DRTV creatives, 4,000 Brands, and 2,200 advertisers.
DRMetrix plans to update the statistics monthly on its website located at www.drmetrix.com and invites the industry to visit and watch a short video to learn more about AdSphere™.