This is an awkward subject to write about because it really has nothing to do with DRMetrix. That said, I feel it’s appropriate to make a public statement to the industry before this story breaks on national television.
Back in 2009, LeadCritic.com broke a story which they called the “Largest Lead Generation Scandal in History”. I was the founder/CEO of REVShare and Lead Generation Technologies and we found ourselves the victim of various white collar crimes including embezzlement, breach of fiduciary duty, theft of business assets, etc. A man I had hired, Ed Shin was the mastermind behind these crimes. Ed was convicted of embezzlement but would end up serving no jail time. This allowed him to commit his next crime, the murder of Chris Smith. It took eight years for the murder trial to commence and finally, this last Friday, December 7th, Ed was found guilty of first degree murder, special circumstances for financial gain. I’m thankful that the jury made the right decision and I pray that Chris’s family gets some small degree of comfort in this verdict.
Until today, I have never written publicly about what happened. I had met Ed Shin at Church and had gone out of my way countless times to help him and his family. During the depths of the great recession, Ed had lost his own business and needed a lifeline which I provided, giving him a job and a new career path. Ed once said to me, “Joseph, I have never met a person who has been willing to help me and who has made such a positive impact in my life. I don’t know how to repay your kindness.”
Ed hired Chris Smith as a consultant while he was employed by Lead Generation technologies. Ed then conspired to start a competing business, 800xChange, which the embezzlement funded. In 2010, the two men were alone in the offices of 800xChange and had a fight. Ed killed Chris Smith, disposed of the body, and tried to cover up the murder. He then stole Chris’s digital identify emailing Chris’s family and friends for months making them believe that Chris was alive on an exotic vacation.
Back nine years ago, when this story first unfolded, OC Weekly wrote a respectable article. More recently, as the trial date approached, Gentlemen’s Quarterly wrote one of the most in-depth articles to date. The story has also been covered by People Magazine and countless other regional and national media. With the trial coming to a conclusion, Dateline NBC will be airing a story on Friday 12/14 and ABC’s 20/20 will also be airing a story this month.
Aspects of what Ed Shin did back in 2009 took a toll on my family and also on my professional life. As I have worked to pick up the pieces and remake my professional career, I am grateful for all of the support of my industry peers over these past few years. As hurtful as this experience has been, I refuse to let people like Ed break my spirit and destroy my trust in people.
I wish all of my industry friends a blessed holiday season and much success in 2019!