How about some good news for a change?
2020 has been an historic year for the AS SEEN ON TV industry.
Despite the challenges of COVID-19, the industry has already set a new record for TV media expenditures and the year is far from over! The following chart shows short form product expenditures for the previous 5 years compared to 2020 YTD data.
Short Form Product expenditures are already $594 million for the year. I think we can all agree, 2020 is going to be one of the biggest years ever for the AS SEEN ON TV category which is good news considering that 2019 was a significant down year for the category.
In special recognition, DRMetrix has created a new study, “ASONTV Explodes in 2020” that we are sharing with all of our industry friends. Click here to download a copy now.
All of this additional media going to drive retail sales to new heights for the foreseeable future!