Following the success of it’s AdSphere™ research system, DRMetrix has been introducing a host of new features for its airing verification service known as “AVS”.
Unlike AdSphere™, AVS™ can be used to track airings for brand as well as direct-to-consumer campaigns.
Agencies and advertisers are finding AVS™ to be the most cost effective solution for tracking airings across 140+ national cable networks. Airings data can be pulled down on a near real-time basis by integrating with the AVS™ API and/or agencies can pull down airings into media buying systems such as CORE on a daily basis. AVS™ has recently integrated with Core Connect to completely automate the process.
AVS™ allows users to subscribe to their own campaigns as well as competitive campaigns. A built in custom report generator allows users to create individual outputs for different team members. If an agency team is working on a particular account, they can receive airings data delivered for that campaign, as well as key competitive campaigns, on a daily and/or weekly basis. The user interface of AVS™ is incredibly easy to use allowing different team members to login and setup their own outputs without requiring IT support.
AVS™ is capable of reporting the “break type” for each airing detected on national cable networks allowing agencies to differentiate between national and local “DPI” break airings. For compatibility, users can assign their own network codes by network and break type. This eliminates the traditional requirement to pay for two encodings to separate airings by break type. In fact, AVS™ doesn’t require creative encoding so there is no costly requirement to replace air tapes in order to test drive the AVS™ service!
As part of a suite of automation tools, agencies can use the new AVS™ creative upload feature to have their creatives pre-registered before going to air. This way, airings data is immediately available. Users can also assign ISCI codes, unique creative names, and more as part of their creative submission.
Last, but certainly not least, DRMetrix launched a new BI tool called AVS™ Dashboards. Now, in addition to pulling down airings data, AVS™ users can visualize airings data across multiple brand-campaigns and share the interactive reporting with colleagues and clients. Unlike expensive BI tools such as Tableau, Microsoft BI, etc., the use of AVS™ dashboards is completely free and agencies can setup as many dashboards as they desire to share internally and/or with third parties. The framework designed for AVS™ dashboards can be completely customized by users on a fee basis. This is a great solution for agencies or anyone who wishes to customize their own BI solution building on DRMetrix’s existing AVS™ dashboard framework.
To learn more about the new AVS™ Dashboard offering, please click to watch the video below.
For clients interested in using AVS data with Google Data Studio, DRMetrix has created the DRMetrix AVS™ Connector. Information on how to use the new connector can be found by clicking here.
Existing AdSphere™ subscribers have access to a free tier of AVS™ which allows them to monitor unlimited creatives for up to 20 brand-campaigns a year. If users require more, they can purchase additional brand-campaign subscriptions as needed. Rather than charging by creative, DRMetrix charges a yearly fee of either $250 or $150 for each additional brand-campaign subscription which includes reporting for unlimited creatives for 12 months. At the $250 rate, users can switch monitoring from one brand-campaign to another at any time throughout the year. At $150 the monitoring is limited to a single brand-campaign for 12 months. Over the course of the year, whether a brand/campaign launches one or dozens of new creatives, all are covered under one low yearly fee.
If you would like to learn more about AVS™, or AVS Dashboards™, please contact DRMetrix at [email protected]
