DRMetrix has relocated its offices to 27710 Jefferson Avenue, Suite 206, Temecula CA 92590.
The timing is a complete coincidence but AdSphere™ decided to celebrate the move by reaching a new milestone and breaking through the 30 million airing mark!
DRMetrix would like to take this opportunity to thank all of our valued clients for their continued support.
Jordan Pine, from SciMark has released the annual True Top 50™ industry study for the 2017 broadcast year!
Using data provided by DRMetrix’s AdSphere™ research system, Jordan studied 2 minute ‘short form product’ television campaigns. In addition to sharing the top 2 minute campaigns by AdSphere™ Spend Index™ for the year, he also announced the top 5 ‘True Top Marketers’, ‘True Top Producers’ and ‘True Top Feeders’. Congratulations to all!
Be sure to head over to The SciMark Report blog sight to see all the ‘True Top’ winners at this link: http://scimark.blogspot.com/2018/02/the-2017-true-top-50.html
Progressive, Nutrisystem, Guthy-Renker, Proactiv+, Idea Village, and My Pillow among those being honored
DRMetrix, the leading research company for the DRTV industry announces its 2nd annual AdSphere™ Awards honoring the most effective direct response television advertisements airing on national television outlets in 2017.
DRMetrix created the AdSphere Awards to honor the top advertisers and brands in the industry. The awards will be presented to recipients attending the MTC EXPO 2017, the annual tradeshow for media, technology, and commerce leaders. AdSphere Awards is the first awards program to be inclusive of the entire DRTV industry with advertisers such as Sling Television, Vista Print, Zillow, Credit Karma, Home Advisor, Trivago, and many others being honored.
“The AdSphere awards recognize best-of-class advertisers across four industry classifications including short-form products, lead generation, brand/direct, and 28.5-minute infomercials,” said Joseph Gray, AdSphere Awards founder and CEO of DRMetrix. “Performance-based campaigns achieving this level of scale demonstrate consumer popularity and also best-in-class creative and media execution. The AdSphere Awards are the most inclusive ever for the DRTV industry recognizing nearly 70 honorees including all of our best-of-category award recipients.”
AdSphere monitors a universe of 120+ national networks on a 24/7/365 basis. Over the last three years, AdSphere has identified over 7,700 brand-direct and direct response brands. In addition to detecting over 272,000 infomercial (28.5 minute) airings, AdSphere has detected an astonishing 25.7 million spots of varying creative lengths up to five minutes in duration at an estimated valuation of $7.8 billion dollars in 2017 alone. The awards recognize top brands across a wide range of industry categories representing all facets of the DRTV industry. AdSphere segmented DRTV campaigns across 20 major categories and 145 sub-categories. The complete list of “Best of Category” AdSphere Award winners for 2017 is online at www.drmetrix.com/adsphere-awards.html.
In addition to the “Best of Category” awards, the following top six advertisers of 2017 will receive the coveted AdSphere Award:
Advertiser & Brand of the Year
Classification -Brand/Direct
Progressive
Advertiser & Brand of the Year
Classification – Lead Generation
Nutrisystem
Advertiser of the Year
Classification – Short-Form Products
IdeaVillage
Advertiser & Brand of the Year
Classification – Long-Form
Guthy-Renker – Meaningful Beauty
Brand of the Year
Classification – Short-Form Retail Products
Pillow with a Heart – My Pillow
Brand of the Year
Classification – Short-Form Products
Proactiv+
