AbbVie, Progressive, Nutrisystem, E. Mishan & Sons, Guthy-Renker, Lifelock, Luminess Direct, Proactiv+, among those taking top honors.
SAN DIEGO- (March 10, 2020) – Direct-to-consumer television advertisers spent over 17.8 billion on national cable and broadcast networks in 2019. To celebrate the industry’s accomplishments, DRMetrix’s 4th Annual AdSphere Awards is honoring the industry’s top advertisers and brands.
The awards presentation will take place at PDMI EAST 2020, where the leaders in Performance-Driven Marketing will come together in Miami, Florida from April 19 – 21, 2020. Due to Coronavirus this year’s award program will be rescheduled to PDMI WEST in San Diego, September 14-16. All of us at DRMetrix wish to extend our thoughts and prayers for everyone’s safety and health during these trying times.
AdSphere Awards is the first awards program to be inclusive of the entire direct-to-consumer industry with advertisers such as Facebook, Credit Karma, Peloton Cycle, Legal Zoom, Chewy.com, Carvana.com, Booking.com, and many others being honored.
“The AdSphere awards recognize best-of-class advertisers and brands across four industry classifications including short-form products, lead generation, brand/direct, and 28.5-minute infomercials,” said Joseph Gray, AdSphere Awards founder and CEO of DRMetrix. “Direct-to-consumer campaigns achieving this level of scale demonstrate consumer popularity and best-in-class creative and media execution. The AdSphere Awards are the most inclusive award program for the entire direct-to-consumer industry recognizing nearly 70 honorees including all of our best-of-category award recipients.”
AdSphere monitors a universe of 130+ national networks on a 24/7/365 basis. In just over five years, AdSphere has identified over 11,000 direct-to-consumer brands. In addition to detecting over 495,000 infomercial (28.5 minute) airings, AdSphere has detected over 55 million spots of varying creative lengths up to five minutes in duration. The awards recognize top brands across a wide range of industry categories representing all facets of the industry. AdSphere segments campaigns across over 190 major categories and sub-categories. The complete list of AdSphere Award winners is online at www.drmetrix.com/adsphere-awards.html.
In addition to the “Best of Category” awards, the following top nine advertisers will receive the coveted AdSphere Award.
|
2020 AdSphere™ Award Winners – Top Nine Categories |
| 1. 2019 – Advertiser of the Year |
| Classification -Brand/Direct |
| AbbVie |
| 2. 2019 – Brand of the Year |
| Classification Brand/Direct |
| Progressive |
| 3. 2019 – Advertiser & Brand of the Year |
| Classification – Lead Generation |
| Nutrisystem |
| 4. 2019 – Advertiser of the Year |
| Classification – Short Form Products |
| E. Mishan & Sons |
| 5. 2019 – Brand of the Year |
| Classification – Short Form Products |
| Proactiv+ |
| 6. 2019 – Advertiser of the Year |
| Classification – Long Form |
| Guthy | Renker |
| 7. 2019 – Brand of the Year |
| Classification – Long Form |
| LifeLock |
| 8. 2019 – Brand of the Year |
| Classification – Long Form Retail Products |
| Luminess Silk Infinite Beauty Collection |
| 9. 2019 – Brand of the Year |
| Classification – Short Form Retail Products |
| GraniteStone / GraniteRock |
About DRMetrix
DRMetrix, the industry’s leading television research company, monitors over 130 national TV networks 24/7/365, tracking direct-to-consumer ads using all creative lengths including spot, 5-min, and long-form which include web addresses, mobile app response, SMS, or toll free numbers. For more information, please visit www.drmetrix.com and be sure and download our latest direct-to-consumer industry study!