For four years, DRMetrix has been building the foundation from which to bring its most ambitious product to market. As a competitive media research system, AdSphere™ leverages game changing technology redefining this category of product for the DRTV industry. AdSphere will be made available on limited beta release starting next week.
DRMetrix deployed a state of the art ACR monitoring system at the end of 2014 and began building the database which today powers AdSphere™. Monitoring all DRTV spots and infomercials on leading cable networks, to date over 13,000 unique DRTV creatives have been identified and tracked across over 10 million airings. Over 4,000 DRTV brands from over 2,200 advertisers have been identified and segmented across 122 industry categories. As a DRTV business intelligence tool, AdSphere™ unlocks the power of this incredible database. DRMetrix has big plans in store for AdSphere™ and is rapidly building out the system and its capabilities.
As a beta release, we know everyone is curious how far along AdSphere™ really is and what features are available today. DRMetrix has released a short video demonstrating the current functionality of AdSphere™ which is available by clicking here.
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