Welcome to the new AdSphere blog!
If you are an AdSphere user, please be sure to subscribe in order to stay up to date with all of the new and upcoming feature enhancements.
AdSphere started as a concept, a dream if you will. Bringing this dream to reality required a significant amount of research and development. After nearly four years, DRMetrix deployed its monitoring platform in December of 2014 and began monitoring 90+ national cable networks. 18 months later, the AdSphere database had grown large enough to introduce the first beta release of AdSphere. Now, at the end of the September 2016 broadcast month, the database has grown to 12.9 million spot airings, 150K infomercial airings, 14,900 unique DRTV creatives, 4,500 DRTV brands, and 2,600 advertisers.
By the time you read this post, a new beta build of AdSphere will have been released. As an industry first, near real time airing data is now available for all DRTV brands and creatives to within 30 minutes of airing! No more waiting 6-8 weeks for actionable data.
In addition, the new build provides the following enhancements:
- Same day & historical airings available for any DRTV brand or creative
- Summary and airing detail exports
- Video playback of any airing for 10 days & new airing level thumbnail feature
- New filters including English/Spanish, lifetime rankings, and more.
- All network trend view & new media analysis tools
- Advertiser and brand summary reports with creative video links
- Updates to user interface
Given the DRTV industry’s frequent use of different phone numbers, promotion codes, and other techniques to make TV media more accountable, AdSphere was engineered to track this data at the airing level. For example, a video thumbnail is taken at a specific point in each commercial airing such as the “call to action” screen. This allows AdSphere™ users to click on any current or historical airing and view a video thumbnail picture to confirm what phone number, promotion code, etc., was seen at the original time of airing. Additionally, for up to 10 days, AdSphere™ users will be able to click and watch a video of the actual airing for any traditional DRTV creative (including 28.5 minute infomercials).
For more information, please be sure and download our feature update digital brochure. An updated user guide will also be available soon.